The city, translated.
SEOULIAN desk · K-BEAUTY
Korean cosmetics, skincare culture and the ideas behind the routine. A closer look, beyond the hype.
17 published stories in this section.
Skincare · Cosmetics · Beauty culture
Newest first · 17 stories · Page 2 of 2
A pot can sound like dessert without telling you everything you need to know. Two Korean makeup lines offer a useful lesson in separating the name from the job.
AI-generated editorial illustration; not documentary evidence.A former repair shop offers a different way into Korean beauty. Go with a question about colour, packaging or space—not a list of products you feel obliged to buy.
AI-generated editorial illustration; not documentary evidence.The interesting part is not only the formula. A cushion brings the container, applicator and mirror into one small object—and the format is still being reworked in 2026.
AI-generated editorial illustration; not documentary evidence.Textures, routines, retail testing, sunscreen habits, packaging, and rapid feedback matter more than a single impossible face.
AI-generated editorial illustration; not documentary evidence.K-beauty (Korean: 케이뷰티) is an umbrella term for skincare products that are derived from South Korea. K-beauty gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia, and the Western world, and focuses on health, hydration, and an emphasis on brightening effects.
AI-generated editorial illustration; not documentary evidence.
